Barbie energy is kindness ... selling products off the shelves. In today’s consumer savvy world, a consumer can see past a brand’s half-hearted attempts at engaging with her.

Her creation has been kept so secret that the designers code-named the endeavor Project Dawn so that even their spouses wouldn’t be tipped off ... Barbie is more than just a doll. The brand ...

Among the roster of nearly 20 artists featured on the Barbie soundtrack, there is one artist who stands out as the ultimate brand fit—Nicki Minaj. Scheduled to be released on Friday, July 21 ...

Best known for Netflix comedy specials like "Baby Cobra" and "Hard Knock Wife," Ali ... own fashion and accessories brand, La ...

Her work has previously appeared in The Zoe Report, Popsugar, Insider and more. Mattel Barbie just got a cool-girl makeover. Mattel tapped celebrity stylist Maeve Reilly to introduce a trend ...

This report has been compiled to provide an insight into Mattel as a toy company and well-known doll brand Barbie. It provides statistical information on the global toy market, the financial ...

These are the first words uttered about Ken after we learn all about how fabulous and perfect Barbie’s life is ... that feels very on-brand. Now, I realize this is a serious point in the ...

The Barbie movie is finally out into the world, and its impact thus far has been undeniable. The film, which is directed and co-written by Greta Gerwig and stars Margot Robbie and Ryan Gosling ...

Come on Barbie, let's go to a Halloween party. Spooky season will be here before you know it, and if you've sworn off leaving costume ... and more across multiple brands. Previously, she worked ...

High-res images here Dubai, United Arab Emirates – In celebration of the Barbie® brand’s 65th anniversary, Mattel has announced the launch of a special-edition book, ‘My Barbie Story’ featuring ...