Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

The Phoenix Suns revealed they are who they are directly after their four-game winning streak earlier in the month.

Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike signature shoe athletes, which involves a line of shoes with various designs. They know how a shoe's design and marketing are just part of this. It also involves a brand legacy, which includes the art of storytelling.

Phoenix Suns All-Star Kevin Durant was helped to the locker room with 6:57 left in the third quarter against Houston on Sunday night after falling to the floor in a collision with the Rockets’ Jabari Smith Jr.

All the stories about Kevin Durant are justified. The Phoenix Suns star has one of the best work ethics in the league, and Ime Udoka noticed it. While Durant wanted out of the Nets in the 2022-23 season, before then, he was fully committed.

The Suns will be without Kevin Durant for at least the next game after the 15-time All-Star exited Sunday's loss to Houston with an ankle sprain.

The Phoenix Suns still can’t beat the Houston Rockets and continue to fall further out of extending their season to at least the play-in tournament. The Rockets completed a 3-0 series sweep in handing the Suns an 148-109 train-wreck loss Sunday before a sellout crowd of 17,

Kevin Durant addresses Suns locker room drama rumors, giving a brutally honest take amid the team's rollercoaster season.

Phoenix Suns superstar Kevin Durant has made NBA history yet again. On the same night he became the fourth player in NBA history to drop multiple 40-point games in his 17th season or later, Durant also became just the second player in league history to score 40 points against every team,