Prom season is around the corner, but not every teenage girl can afford a dress. JCpenney doesn’t want that to stop girls from taking part in what can be a high schoolers most memorable night.

Olympic gold medalist Laurie Hernandez inspires first Obsess capsule collection for Gen Z girls PLANO, Texas - (Feb. 21, 2018) - JCPenney is taking a cue from the digitally-connected, social ...

Company appeals to "Siwanatorz" with a bright and colorful selection of apparel, bedding and bows promoting Siwa`s positive, anti-bullying outlook PLANO, Texas - (Feb. 26, 2018) - JCPenney ...

Star Stylist Johnny Wujek’s Inclusive JCPenney Collection Rolls Out the Red Carpet at Prom. Known for his rainbow-infused looks, the celebrity costume designer shares more about the inspiration ...

In the first few seconds of JCPenney's new #HereIAm campaign, Jes Baker, the author of Things No One Will Tell Fat Girls, stares into the camera and asks, "Would my life be better if I were ...

Throughout February 2013, JCPenney shoppers can round up their purchases to the nearest whole dollar and donate the difference to Dress for Success. (May 10, 2006) Credit: AP By Elaine Vuong ...

Tracee Ellis Ross was seen in New York wearing a hot pink sequin dress that caught our eye instantly. Instead of pairing her ensemble with heels, Tracee switched things up with a pair of sleek ...