Google isn’t kidding around about cost cutting, even slashing its FT subscription

These cuts may save Google mere thousands; they also come as Google faces increasingly strained relationships with news ...
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Google Ads Launches Smart Bidding Exploration: A Game-Changer for Search Campaigns

Google’s Smart Bidding Exploration is here! Improve your bidding strategy and scale ad campaigns. Work with TechWyse to ...

From Spend To Strategy: Leveraging LLMs To Optimize GCP Cloud Costs

For CTOs and senior technology leaders, cloud cost optimization is no longer a back-office exercise—it’s a boardroom priority ...

Atlassian’s $1B DX Deal To Measure AI -Driven Development

Atlassian acquires developer analytics firm DX for $1 billion to help enterprises measure AI investment returns in software ...

Google brings Smart Bidding Exploration to Performance Max

Google’s new Smart Bidding Exploration in Performance Max may boost conversions by easing ROAS limits – at the risk of ...

How Google Makes Billions Off You—And How To Opt Out

Google changed its policies about fingerprinting. Google sells access to audiences. Google's ad platforms allow you to do that. This means they can serve highly personalized ads. It's doing so in a ...