Gucci is struggling. Gucci may be desperate. Today, the Italian house announced its appointment of Demna as its new Artistic ...

On March 13, Gucci announced that Demna will be the brand's newest creative director. The 43-year-old designer was formerly ...

Ever wondered what brand logos really mean? Dive into the hidden symbolism and brand psychology behind famous designs, and ...

Gucci recently named Demna, the mononymic designer who transformed Balenciaga from a niche luxury house into one of the most ...

Of all the names rumored for the Gucci role over the last month—and there were a lot of them— Demna, who was announced as its ...

As guests milled around on the impressive glossy catwalk, laid out in the shape of a retro Gucci logo, all anyone seemed ... One theme of Gucci’s history that shouldn’t be forgotten is its ...

Or so it seemed during the Gucci show at the opening of Milan Fashion ... Fashion, it turns out, is fully capable of its own revisionist history. It’s that kind of moment. Mr. De Sarno was ...

In this view, it would be lots of black baggy hoodies, pre-distressed logo prints ... reverential to the brand’s archive and history, but without being derivative. That feels like a perfect ...

Will Demna’s design DNA be similar at Gucci to what it is at Balenciaga, or will his proposal offer a new aesthetic and new era for the house?