Something interesting is happening at Gucci. And I don’t just mean the presence of three formidable blondes - Debbie Harry, Kirsten Dunst and Julia Garner - in the front row. The markets are beating the fashion chatterati.

Gucci sought to recreate the magic of summer sunsets at Milan Fashion Week on Friday with a colourful line that at times nodded to the 1960s. Creative director Sabato De Sarno began the show for his spring/summer 2025 collection,

Gucci embraced its move away from maximalist ex-creative director Alessandro Michele, honouring ‘freedom’ in the label’s spring/summer 2025 show in Milan.

The fashion crowd arriving at the highly anticipated Gucci show passed through a white tunnel that burst into the colors of a sunset. Highlights from mostly womenswear previews for next spring and summer on the fourth day of Milan Fashion Week on Friday: Sabato De Sarno starts a new fashion cycle a year after debuting his first Gucci collection,

De Sarno is turning up the volume on Gucci’s flag colours of red, green and white. Classic poppy red has already been replaced with a deep oxblood, which has become De Sarno’s signature colour, and this season swapping out the traditional racing green for neon lime – radiant on lace party dresses and bold on a car coat trimmed with olive leather piping.

The fashion palate cleanser of the season: white. Milan fashion houses, more often than not this season, are opening their runway preview shows for next spring and