Buc-ee's filed a federal lawsuit for trademark infringement against Barc-ee's, a gas station in southwest Missouri.

Restaurateurs are finding that ambience and branding matter as much — and to many diners, more — than the food they serve.

Buc-ee's alleges that Super Fuel's anthropomorphic, cartoon mascot could be ... Buc-ee's claimed that the logo copied Buc-ee's "iconic marks," like color, shapes and fonts. Though Chicks' lawyers ...

Debranding should be more than a shtick; it is a step towards shaping a genuinely connected global community. By acting ...

Microsoft celebrates its 50th anniversary this week, and to mark the occasion the company hosted a special Copilot-focused event at its headquarters in Redmond. It's notable that Microsoft marked its ...

There's even a "peagle" patch, which combines the mascots of the minor ... (nothing says "Texas" like a font from the Middle Ages) to the too-large logo on the cap. More: Rangers feature something ...

There's even a "peagle" patch, which combines the mascots of the minor ... (nothing says "Texas" like a font from the Middle Ages) to the too-large logo on the cap. Design inspiration: Hank ...

from medieval blackletter typography to Gothic and Old English fonts like Motörhead. In addition to logos, Motörhead also set the standard for band mascots in 1977 with the infamous Snaggletooth ...

The red lettering on the packaging unmistakably resembled Buldak Ramen, and the product’s character mascot ... Samyang Foods logo, “BINGOONE” was printed on the package. Below the product name, Arabic ...