Once trained, AI agents can impact a wide range of industries and business areas—among them, sales and marketing. As a marketer, I can attest that my company is beginning to see the impact of ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

The logos of Big Tech companies and key associations ... which featured a White House backdrop and a locator icon in the style of Instagram. All money raised from the sponsorships will go toward ...

As the report lays out, the dynamics of last year’s contraction broadly mirror those of 2023, when total sales fell by 4% with the highest price points most affected, due to “ongoing ...

In an increasingly competitive market, one building service contractor focused on creative marketing techniques to stand out ...

When discussing sales performance, it’s almost Pavlovian for executives to bring up compensation as the main driver of success. This is not surprising, given that in most B2B companies ...

Using the tactic, Special K saw a 9% sales lift with price-conscious consumers who hadn’t purchased the brand in the last year but were brought back at a higher price point. Plus, these consumers ...

EXCLUSIVE: Ellen Wander’s Film Bridge International has hired Michaela Johnson-Carroll to the position of Director, Worldwide Sales. Johnson-Carroll, who previously held sales roles at Film Mode ...

No matter where you are on your career journey, Scherber says, honing these five soft skills will serve you well in sales. If you get to mid-level management in sales, women only represent 40% and ...

Senior Vice President and Head of Sales and Marketing, Kia India, said. Meanwhile, JSW MG Motor India reported sales of 5,500 units in March, representing a YoY growth of 9 per cent over March ...