AI-generated logos feel human because they follow the same emotional rules that human designers use. They use psychology — ...

A brand's logo is not only about visual identity. It also captures the brand's values and story -- which were evident in this ...

Is your real estate logo “good enough” for your brand? Before you answer, consider this: Your logo speaks for you when you’re not in the room. What is it saying about you? What should it say about you ...

To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process ...

In that context, typography is the one element in a brand’s toolkit that can consistently connect all those digital ...

Texas Tech unveiled a new simplified 'Double T' logo, but fans aren’t happy, calling it dull and too similar to other teams’ designs.

It's the first major brand re-design the team has had in three decades. "We felt it was time," said Bruce Schumacher, chairman and CEO of the Indians.