Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

MiLaysia Fulwiley is all about her shoes, being signed to Steph Curry’s brand and always wearing a fresh pair for every game.

Under Armour and the NFL signed a long-term partnership to make the Baltimore-based brand an official footwear and glove ...

Steph Curry, former Lakers rookie Quincy Olivari and Davion Mitchell who has a $20,951,517 contract with the Sacramento Kings ...

Steph Curry made Gamecock headlines when he walked into Chase Center for the Golden State Warriors’ game against the Toronto ...

On Thursday night, Curry gave Fulwiley an incredibly cool shoutout. He showed up to Golden State's home game against the Raptors in a Fulwiley South Carolina T-shirt. Fulwiley is under a multi-year ...

Fool me once, shame on you. Believe it or not, Nico Harrison sending Luka Doncic packing to the Los Angeles wasn’t the worst ...

With the historic milestone in place, Curry Brand and Under Armour were quick to release a new commercial, dubbed "Carolina ...

More like 3.14159… But for those who don't like math facts with your basketball news, save your strays — because even Curry's signature shoe brand Under Armour has acknowledged the ...

Under Armour signed Curry in 2013 before he made an All-Star appearance or led the Warriors on deep playoff runs. Curry has repaid their leap of faith tenfold as he has grown into one of the more ...

Below is a detailed look and breakdown of the newly-released hoop shoes ... at select Under Armour Brand Houses, and through retail partners. Taking inspiration from Curry’s zodiac sign ...