Logos aren’t just there to look pretty or to label your brand; they should be designed purposefully, with meaning behind each design element.

The Oregon Ducks are going viral for their newest Nike gear at Pro Day in Eugene. The 23 former Ducks vying for the attention ...

The Utah Hockey Club filed a trademark extension for the name Mammoth. A Deseret News poll found Utahns favor the name ...

With a nod to their history, the Mets resurrected a bygone script and also tapped into something modern: “Feedback has been ...

Graphic designer Emily Morgan added a little more detail to the Notre Dame Fighting Irish Logo in her latest design.

Sometimes a positive can be a negative. That’s the word from a few IndyCar Series teams who weren’t delighted to see the ...

Vegas Golden Knights Senior Graphic Designers Veronica Carpenter and Stephanie Suominen bring the team’s brand to life on a ...

Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.

The internet had some fun with the freshly released New Era 'Overlap' hat collection Monday. The concept behind the ...

Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global ...

The logo of the Portland Pickles (left ... Which way does it go? Did Disney create this team? Was there endorsement? It’s all just a little confusing. “Seeing the image, at least on the ...

Brand collabs often a similar pattern. So it’s remarkable to see Apple modify its logo for each of the 30 Major League Soccer ...