Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

Anthony Edwards doesn’t consider himself a superstar.

The apparel giant, which outfits Sullivan and Messi, has cast the 15-year-old phenom in a social media video series about young soccer talents who supposedly will get mentoring from the legend.

The first truly iconic All-Star Weekend sneaker moment came in 1985, when a rookie Michael Jordan competed in the Slam Dunk ...

“When those negotiations were taking place, the idea of him being able to compete with Mbappe seemed a bit crazy,” says ... best and most high-profile players. Adidas told Yamal he would ...

"Fashion, style, sneakers and culture all move in a cycle, and it's time for basketball shoes to come back into the forefront ...

Sure, he wants to win another NBA title. But the Celtics’ Finals MVP is also building a legacy off the court and tackling the ...

Stillwater's Ethan Holliday became the first baseball NIL athlete to sign with Adidas, joining his brother in the brand’s stable of athletes.

Toronto Maple Leafs are interested in adding a key player from the Philadelphia Flyers to help star Auston Matthews, but ...

Holliday on Tuesday became the first baseball NIL athlete to sign with Adidas, joining his brother in the brand’s stable of athletes even before he knows where he’ll play ball professionally.

The food (and style!) enthusiast delves into personal style, his new TV show, and the one watch he'd wear forever.