In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

Each mini can features a design unique to one of the 50 states, as well as Puerto Rico and the District of Columbia.

Fans of Coca-Cola will notice that bottles are now being sold with yellow caps, instead of the usual red, and it turns out ...

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

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👎 Downside of mixing peanut and coca cola Coke is high in added sugar, which is linked to weight gain, insulin resistance ...

But all the best tools and biggest platforms can't help without the authenticity that today's hyperaware audiences demand. In ...

The week’s notable creative and brand marketing news. This week’s Brand Brief is stuffed with quirky humor, animé and ...

As of early 2026, Magic Johnson has already amassed an estimated $1.5 to $1.6 billion fortune. It's a staggering sum that ...

Before he landed brand-side, Carroll spent a formative part of his career at agencies as, he says, “a fairly ineffective suit ...