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Long days, loud music, and nonstop dancing call for makeup that stays on from sunrise to encore. We’ve got L’Oreal, E.L.F., and all the essentials. A spritz of Sun Bum Original SPF 45 Sunscreen Face ...

Maybelline has spent decades earning trust in the drugstore beauty aisle, not by chasing short-lived trends but by refining formulas that consistently work. At CVS, Maybelline remains one of the most ...

CVS has debuted a new store-within-a-store beauty format called BeautyIRL in four test stores in Florida, Connecticut and Massachusetts, as part of the company’s partnership with Glamsquad. Similar to ...

NEW YORK — CVS’ affinity for Finland continues to grow, as the chain drugstore devotes more space and attention to its exclusive Finnish beauty brand, Lumene. One year after CVS rolled out Lumene to ...