The most effective way to measure the health of one’s brand is by looking at returning customers. If you have built enough strength in your brand’s trust and consistency, you naturally build brand ...

The first Cultural Currency Index aimed at quantifying how cultural engagement translates into measurable market momentum was ...

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The Advocate highlights social inequality through original stories and opinions, and content generated by fellow NNPA and other publications ...

C-store retail is at an ‘inflection point,’ and stores are ‘reimagining what matters most to their customers,’ dunnhumby says ...

The Convenience RPI ranks U.S. C-store banners on their ability to deliver customer loyalty and growth beyond fuel. The retailers ranking in the top 13 (first tercile) include a mix of national and ...

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of September! The rankings were determined through an analysis of various stars’ media ...

Morningstar, Inc. (Nasdaq: MORN), a leading provider of independent investment insights, today announced it has entered into an agreement to acquire the Center for Research in Security Prices (CRSP), ...

Texas-born workwear brand Dickies is changing hands, a shakeup that comes after its recent move to California. New York-based Bluestar Alliance is acquiring the Dickies brand for $600 million in cash.

Brand equity, how do we value our brand. There are a number of ways firms can judge the value of their brand and this video explains some of the more popular means that firms use to judge their brand.

The Coca-Cola Company hit the headlines last month, when it was revealed the multinational is reportedly selling British high street chain Costa Coffee after just six years of ownership. The news led ...