A customer relationship management (CRM) database is a resource that contains all customer data that all departments within an organization can access. These data include customer information, sales ...

Here’s how for-profit company sales teams can borrow from nonprofit practice to strengthen their CRM strategy.

Creating an effective CRM dashboard is essential for businesses to manage customer relationships and make informed decisions.

Winning contracts and growing your business with government stakeholders requires a well-structured approach to managing critical data and relationships while streamlining workflows and aligning ...

Successfully implementing, configuring and maintaining a robust CRM system and its data quality requires more than technology. It demands the right expertise and resources to oversee the CRM project – ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's hyper-competitive, highly saturated sales marketplace, customer relationship ...

Integrating CRM platforms with artificial intelligence (AI) can significantly reduce labor costs by automating repetitive tasks like data entry, lead qualification, and customer segmentation. By ...

Simply put, ecosystem collaboration means the facilitation of collaboration with and between the members of a business ecosystem. A good collaboration strategy will add growth impetus in the form of ...

Rocket CRM has introduced new advancements to its platform designed to transform the way organizations approach Marketing Automation. The updates focus on enhancing automation, improving data accuracy ...