Netflix engaged with toymakers 12-18 months ahead of the movie’s release, The Hollywood Reporter is told. None seemed all ...

The Salvation Army is offering help and hope to Central Illinois families for the upcoming holiday season by providing in-person sign-ups for toys, food boxes, and winter coats, hats, and gloves ...

Mattel released a La Llorona Barbie in honor of Día de los Muertos and she has quickly sold out.

Barbie dropped its second Stevie Nicks doll on October 21, and it sold out in less than 24 hours. The Bella Donna doll is one ...

Toys "R" Us is ramping up its U.S. presence just in time for the 2025 holiday shopping season, announcing the opening of ...

KPop Demon Hunters toys from Mattel, Hasbro not likely until new year Toymakers waited for film release before licensing, ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

The brunette Barbie decked out as a ghostly bride with skeletal Catrina details promptly sold out within hours of the ...

Houston-born dancer, choreographer, producer and actress Debbie Allen is part of a new Barbie collection, Mattel announced ...

Mattel released its third-quarter financial reports showing that the toymaker's sales and revenue declined for the first time in three quarters. This news comes after Trump threatened 100% tariff on ...

Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket ...

It is the first time that Mattel has missed on both earnings and revenue expectations in three financial quarters ...