President Donald Trump’s tariffs are hitting toy giants Mattel and Hasbro as the critical holiday season nears.

Barbie has released a new doll inspired by rock legend Stevie Nicks, this time inspired by her solo debut album "Bella Donna.

The Barbie Dream Plane playset, now £39.99, is soaring as one of the top Christmas toys for 2025. ✈️ Barbie Dream Plane Play ...

Joanna Gaines’ signature design style met a childhood icon this weekend, as her new Barbie Doll and Hearth & Hand Townhouse ...

Mattel released a La Llorona Barbie in honor of Día de los Muertos and she has quickly sold out.

Barbie dropped its second Stevie Nicks doll on October 21, and it sold out in less than 24 hours. The Bella Donna doll is one ...

Forget LEGO or Barbie … this year’s most talked-about toy is a chicken-themed party game where players race to flap, cluck ...

Joanna Gaines' friends and family threw her a surprise party to celebrate the launch, and it was nothing short of a dream.

Grab your pinkest outfit and start manifesting your DreamHouse moment: Barbie is coming to Fort Lauderdale. Mattel has ...

Kansas City is preparing for a major entertainment boost with the Mattel Adventure Park in Bonner Springs, Kansas. With a ...

Roblox shares climbed after Mattel announced new Roblox games featuring major brands, starting with Monster High.

Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...