Sabrina Carpenter is always setting the bar higher when it comes to makeup. We can’t get enough of her signature glowy look, ...

Victoria Beckham is no stranger to high fashion and beauty. The fashion designer and beauty entrepreneur sets sartorial ...

Over 18,000 Costco employees voted to approve nationwide strike Oklahoma high school basketball player saves opposing team ...

Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae Bushbalm is an ...

If you’re looking for an “absolutely beautiful” lip balm that delivers moisture, comfort, and buildable color without the splurge, the Catrice Care in Color Lip Balm in Wild Rebel might just be your ...

For this year’s first installment of The Strategist Beauty Brief, we asked the team to share their boring-but-beloved staples ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Ask The Beauty Editor: Which Heatless Curl Method Is Right For My Hair Type? With party season in full swing, one reader wonders about the best hair hacks to keep tresses looking lush. 8 Balm ...

When I heard of the Summer Fridays Lip Balm, I knew I had to try it ... Summer Fridays was founded by Marianna Hewitt and Lauren Ireland, both beauty influencers; after years of testing products, they ...

See my full disclosure here. The Tarte Maracuja Juicy Lip Balms are the sisters of the TikTok-viral Tarte Maracuja Juicy Lip Plumps, which are truly lip plumpers. The Tarte Maracuja Juicy Lip Balms ...

Harsh winter weather is here, and it can wreak havoc on some people’s skin. The cold can easily dry out your hands, nails, and hair, but it can also take a toll on your lips. Even if you’re into ...