Social media platforms like LinkedIn and X, formerly Twitter, can also be valuable tools for B2B customer engagement. Companies can leverage social media to share industry insights, thought ...

And because every B2B customer and prospect is also a consumer ... However, modern loyalty programs are engagement-oriented, rewarding customers for engaging with the brand in ways that make them more ...

While business-to-business (B2B) and business-to-consumer (B2C) sales models share similarities in their focus on customer needs, marketing-sales alignment and data driven strategies, they diverge ...

Litmus's Jaina Mistry offers email newsletters represents a significant opportunity for brands looking to build authentic ...

For many B2B companies ... predict potential customer issues. “Customer health” monitoring can predict churn before it happens, enabling proactive engagement that can potentially salvage ...

It is important to begin by identifying the SMS opted-in audience you are trying to engage and send valuable messaging ...

"done-for-you" services over adding new tools to their tech stack. The post B2B marketers want results, not more technology ...

B2B brands are being offered a new platform for centralizing their omnichannel engagement and data management ... “With the ability to map the entire customer journey and personalize content ...

Leading steel building provider Ranbuild, has launched its first major campaign with new agency partner I.M.A B2B, marking a ...

SINGAPORE, April 15, 2025 (GLOBE NEWSWIRE) -- EngageLab, a world-leading provider of AI-powered omnichannel customer engagement solutions, is proud to support the remarkable growth of a prominent ...