British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

Asda, which is rivalled by Lidl, Aldi, Sainsbury's, Tesco and more, has moved to axe its Star Products from its Asda Reward ...

Asda became the first UK supermarket to price match both Aldi and Lidl across hundreds of everyday items. As a result of ...