Dismantling Apple’s brand essentialism myth
Strategy and brand consultant and D&AD Strategy Masterclass trainer Uri Baruchin​ shatters the illusion that Apple has always ...
Clicks Keyboard review: trading speed for well-made nostalgia
The Clicks Keyboard for iPhone will either be an amazing nostalgia trip that forces you to slow down and think, or it will be ...
Far Out Magazine2d
The U2 song that made The Edge cry: “The lyric became more universal”
And especially in the age after they partnered with Apple to unveil their new iPod model, the group now looked like one ...
Apple’s New AirPods Have Arrived—And They Will Save Your Hearing
The Apple AirPods Pro 2 are finally here. The earbuds are designed with the first OTC hearing aid and feature a ...
Daily Maverick4d
My dad reads — memories of treasures found and lives lived through books
I am five, and the book is Enid Blyton’s Five on a Treasure Island, passed down to me from when my dad was a child. In it, we were two tagalongs to the adventures of the Famous Five, as they searched ...
Apple AirPods 4 with Active Noise Cancellation review
I can’t recall another consumer electronics product category becoming a commodity as quickly as Bluetooth earbuds. Apple’s ...
Apple just proved it learned from the Touch Bar’s failure
Apple’s Touch Bar was a failure, but the iPhone 16’s new Camera Control shows that Apple has learned from its past mistakes ...
CNET6d
iPhone Buttons Are Back, Baby! Apple's About-Face Is All for the Sake of AI
Apple's bringing physical buttons back from the dead, giving the iPhone 16 fast access to camera controls, customizable ...