Two sources at ad tech platforms that observe programmatic bidding said they’ve seen Omnicom agencies shifting spend from The ...

Execs from Amazon and across the industry weigh in on a key part of the company’s surging ad business as its UnBoxed ...

Then, Senior Editor James Hercher unpacks earnings of publicly traded DSPs and SSPs, during which multiple CEOs reported ...

At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence ...

Amazon Ads and iHeartMedia today announced an expansion of their partnership with a new programmatic audio offering that provides advertisers using Amazon DSP access to iHeart’s vast streaming audio ...

Amazon Ads and iHeartMedia today announced an expansion of their partnership with a new programmatic audio offering that provides advertisers using Amazon DSP access to iHeart’s vast streaming audio ...

NIQ and Amazon Marketing Cloud (AMC) have announced a new collaboration to study the effectiveness of cross-platform ...

NEW YORK — The nation’s leading audio content creation and distribution company has become the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon. The ...

Ads Agent in Amazon Marketing Cloud (AMC) streamlines the path from business question to actionable insight. It helps ...

Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...

A first-of-its-kind study finds Amazon’s delivery drivers earn less and face more instability than their unionized counterparts.