Sainsbury's was quick off the mark with its advert, which features beloved Roald Dahl character the Big Friendly Giant (BFG). We see the BFG asking the supermarket to make his Christmas "a big more phizz-whizzing". Meanwhile, Lidl - like John Lewis - has gone for a classic tale designed to tug at the heartstrings.

Has Christmas really even started until the John Lewis Christmas ad is out? Well, good news festive fans, because it’s here, and it will make you so excited for a classic family Christmas, complete with a tin of Cadbury Roses on the table,

John Lewis’ tear-jerker Christmas advert for 2024 has been released, starring a Rickmansworth actress. Margaret Clunie, who grew up in the town, plays Sally in the hotly anticipated broadcast first released yesterday (November 14).