MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...

Adidas Originals unveiled a star-studded, Avengers level lineup of musicians for their latest campaign. Narrated by Nick Fury ...

Superstar' back into the cultural spotlight with a bold reminder that the original streetwear icon isn’t just a throwback.

Adidas Originals has enlisted a raft of superstars in service of the Superstar, the brand’s iconic shelltop sneaker that was ...

Adidas’ new “Superstar, The Original” campaign brings together cultural icons like Missy Elliott, JENNIE, and Samuel L.

12 April 2021, Berlin: The company's logo hangs on the façade of the Adidas store on ... More Tauentzienstrasse. Big brand manufacturers like Adidas, Miele and Co. are increasingly bypassing ...