Explore how Ferrari's luxury branding, F1 ties, and diversification drive high margins and sustainable growth amid competition and electrification trends.

(Photo: Getty) Sir Lewis Hamilton must hit the ground running at Ferrari or risk creating a tricky ‘situation’ with teammate Charles Leclerc. That is the opinion of Formula 1 world champion ...

Audi F1 boss Mattia Binotto has hinted that the German marque could form an “alliance” with rival teams in order to take on the likes of Mercedes and Ferrari. Audi F1 will officially arrive on ...

Hamilton is set for his Ferrari race debut at the 2025 Australian Grand Prix and remains enthusiastic about beginning this new chapter. Credit: Formula 1 Formula 1 fans worldwide are still ...

As Formula 1 wrapped up the F1 75 group ... branded livery that features a prominent HP logo on the engine cover and a blue rear win, this year Ferrari have gone for a darker red with plenty ...

Ferrari has revealed the SF-25 as its contender for the 2025 Formula 1 season The SF-25 will be piloted by Lewis Hamilton and Charles Leclerc in the new season The first race will be the ...

Ferrari's last F1 world champion came back in 2007, when Kimi Raikkonen took the title. Since then, the championship has been dominated by Red Bull and Mercedes. Now, with Hamilton lining up ...

Although F1's technical regulations for 2025 are largely static, Ferrari have made one significant change to their car by switching from push to pull-road front suspension in order to open up more ...

Attention now switches to the remaining car launches. Ferrari officially unveiled the SF-25 at Maranello today. F1’s sole three-day preseason test takes place in Bahrain (February 26-28), before ...

Recommended Lewis Hamilton swears over radio as Ferrari fumble chance for debut win at F1 Australian GP Heartwarming moment sees Lewis Hamilton’s dad console F1 rookie after debut crash Lando ...

Lewis Hamilton said he's "itching to get going" ahead of his Ferrari debut at this weekend's Australian Grand Prix The build-up over the winter to F1's new season has largely been about Hamilton's ...

His first Ferrari-related Instagram post, at 5.7 million likes, became the most liked F1 post of all time on the platform. Ferrari merchandise sales have soared by 400 per cent; the company’s ...