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How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
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The Most Iconic Shoe Trends of the 1980s: From Jelly Shoes to Air Jordan Sneakers
Jordan signed a hefty $2.5 million deal with Nike, three times more than any other deal in the National Basketball Association at the time. With it, the Air Jordan was born. The shoe was ...
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How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed ... helping Nike establish its presence in the sports shoe market. However, basketball was still the domain of Adidas and Converse, the two ...