In the days before TikTok went dark, Instagram and Facebook released a flurry of new features and ran advertisements promoting its platforms as a comparable alternative.

In a statement to The Verge, Meta spokesperson Paige Cohen confirmed that the company has launched a Breakthrough Bonus program that lets TikTok creators earn up to $5,000 over three months for posting Reels to Facebook and Instagram.

Meta spokesperson Paige Cohen confirmed to The Verge that they launched a Breakthrough Bonus program, in which accepted creators will automatically start earning money through the Content Monetization program — plus up to $5,000 in bonuses to help them “get off the ground” for the first 90 days.

Meta-owned Instagram has been wooing creators from TikTok as the China-based video-snippet sharing app's future remains uncertain in the United States. - Temporary reprieve - The campaign to get TikTok stars to switch allegiance to Reels comes as TikTok's future in the United States remains unsettled.

A new report claims that Instagram is offering content creators $50,000 or more to leave TikTok and post on Reels instead.

CapCut is a free video-editing platform created, owned and operated by ByteDance. It was launched in the U.S. in 2020. It was the second most downloaded photo and video app in the Apple App Store after Instagram, according to USA Today.

Drawing on that same article by The Verge, Instagram head honcho, Adam Mosseri, was quoted as saying: ““The vast majority of what is uploaded to Instagram today is vertical”. And as even slightly savvy Instagram users know, portrait-orientation imagery tends to garner the most engagement – something that’s irked photographers in the past.

Meta’s Instagram and Google’s YouTube are getting ready to welcome TikTok users, as the Supreme Court upheld a law that effectively bans the Chinese-owned app from the United States.

Meta is offering creators up to $5,000 in bonuses to switch to Facebook and Instagram. The cash incentive depends on the size of their social media footprint and comes days after TikTok went dark in the U.

TikTok has returned for US users after a brief shutdown. If it goes away for good, these rival apps can help you get your fix of short-form video.