It’s April Fools’ Day, meaning that if you’re looking for cases of brands getting a little silly, you’re spoiled for choice.

Retail media has long promised to connect advertising to sales and at Shoptalk 2026, Kroger made a move that brings that ...

Fiona McKenzie takes a candid look inside the hiring market for out-of-work B2B marketing leaders, revealing the emotional ...

The latest global research study, RetAIl: The Era of Thoughtful Commerce, published by Havas Commerce, confirms customer ...

Anything is Possible content and PR lead Mark Henshall, juror for The Drum Awards Festival Content category, shares why ...

Less than a week before Easter (and April Fools’ Day), KitKat was the victim of a chocolate heist when 12 tons of its bars ...

As Apple turns 50 today, we revisit the standout ads, from ‘1984’ to ‘Mac vs PC’, that helped define one of the world’s most ...

To understand Carlsberg, you need to understand the story of our founders, J.C. Jacobson and his son, Carl. The name ...

The ruling “clarifies that the restriction extends beyond product labeling to include branding elements such as slogans,” ...

The Drum’s Agency Advice series has been running for years, giving leaders from marketing agencies a chance to, well, advise ...

April Fools’ Day has once again given brands the perfect excuse to get weird, witty and a little bit unhinged. From ...

But now the data for the full year is in and it seems that the juggernaut trend of increased media usage was no match for an ...