AI is shifting search from keywords to conversational queries, changing how ads are matched and how campaigns are built.

McDonald’s uses collectables and app content to turn purchases into repeat visits by linking store and digital activity.

An incident of LinkedIn malware means jobseekers and employers need to take more care with their applications and ...

Samsung is positioning AI as part of its brand. As adoption grows, companies are shifting from what AI does to how it fits ...

As digital services expand in the public sector, container security for government infrastructure, including approaches supported by Minimus, is becoming harder to separate from the systems that ...

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For marketing teams building campaigns, success depends on understanding how customers navigate the funnel. Check out this ...

An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers. In response to social ...

Tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence is a “necessity”. This is according to CleverTap, the all-in-one engagement platform, ...

Alibaba International has introduced an AI agent for global trade built on its Accio B2B search engine. Called Accio Agent, the new tool comes after Accio passed two million users and shifts the ...

Analyst firm Gartner has issued its forecast for what marketers need to watch out for in 2024 – and it will come as no surprise that generative AI features heavily. Yet a lack of consumer trust is the ...

Tight marketing budgets, teething issues when implementing AI, and trouble keeping up with consumer needs have all created a challenging digital marketing space for marketers in 2024. Yet, despite ...