McDonald’s uses collectables and app content to turn purchases into repeat visits by linking store and digital activity.

An incident of LinkedIn malware means jobseekers and employers need to take more care with their applications and ...

As digital services expand in the public sector, container security for government infrastructure, including approaches supported by Minimus, is becoming harder to separate from the systems that ...

Samsung is positioning AI as part of its brand. As adoption grows, companies are shifting from what AI does to how it fits ...

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For marketing teams building campaigns, success depends on understanding how customers navigate the funnel. Check out this ...

An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers. In response to social ...

Analyst firm Gartner has issued its forecast for what marketers need to watch out for in 2024 – and it will come as no surprise that generative AI features heavily. Yet a lack of consumer trust is the ...

Tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence is a “necessity”. This is according to CleverTap, the all-in-one engagement platform, ...

As digital marketing navigates tighter budgets, evolving AI integration, and shifting consumer expectations, 2025 presents both challenges and opportunities. Brandwatch’s recent report highlights key ...

Brand ambassadors are on the rise, with 61% of marketers across the US and UK having increased investment over the past year. This is according to research by global creator agency, Billion Dollar Boy ...

89% of social media users believe it is damaging their mental health, according to a study by The Cybersmile Foundation. The organisation recently unveiled Digital Wellbeing 2022 – its second ...