Short videos are proving the most effective format for brand recall, with 53% of consumers citing them as key for awareness, ...

According to reports, the review covers all global markets and includes media planning, buying, and activation duties ...

Navonil Chatterjee will also be Managing Partner for Crossbow Insights, the research division of Creativeland Asia ...

A look at each of the creators in the Top 10 list - their journeys, brand collabs, follower count and the net worth ...

Sandeep Tanwani, Chief Marketing Officer, Pidilite Industries, talks about their recent KwikGPT, marketing strategy, and more ...

Experts predict that by 2030, consumers won’t avoid ads, they’ll seek them out. AI, especially generative and conversational, ...

AI has become a common expectation rather than a unique differentiator, influencing venture capital decisions through what is ...

Agencies might successfully extend into marketing-led consulting (customer journeys, brand transformation, experience ...

Ram Madhvani, Creative Director and founder of Equinox Films, decodes with e4m the complexities of telling stories under ...

The convenience and ubiquity with which these platforms enter consumers' lives make them increasingly popular for shopping ...

In an industry defined by technical specs and network maps, one ad chose metaphor and companionship over machinery and ...

Amrit Anand, Associate Director & Head - Corporate Communications, Zupee, talks about his win as the ‘Young Corporate ...