As the advertising industry stands at the intersection of creativity and computation, a quiet revolution is underway. The ads of tomorrow may no longer interrupt you, they’ll anticipate you. By 2030, ...

In a sign of how retail is evolving, WhatsApp, Instagram and AI-powered chatbots are rapidly becoming mainstream shopping channels. Brands across categories are reporting higher conversions through ...

In an industry defined by technical specs and network maps, one ad chose metaphor and companionship over machinery and connectivity, becoming India’s most unforgettable telecom campaign ...

Amrit Anand, Associate Director & Head - Corporate Communications, Zupee, talks about his win as the ‘Young Corporate ...

Birlasoft, part of the CKA Birla Group, has announced the appointment of Komal Jain as Chief Executive Officer (CEO) - Americas. He will be based in Dallas, Texas. Komal will lead Birlasoft’s business ...

At The Great Indian Festive Bazaar roundtable, marketing leaders from Angel One, Nykaa Fashion, RIL, and others dissect what ...

Schneider Electric has announced the appointment of Arvind Melagani as Vice President – General Counsel, Greater India ...

As part of this collaboration, Virat and Anushka will appear across a series of brand films, digital activations, and ...

Domino's Pizza is launching its first brand refresh in 13 years, with the goal of making every aspect of the brand as ...

Geetam Srivastava has joined BAG Convergence as Entertainment Editor. She will lead the entertainment editorial team across ...

Abhishek Das, Partner - Digital Risk Consulting at Ernst & Young, will shed light on the topic ‘Staying real in a digital world: The influencer’s edge in the age of AI’ ...

Outside the boardroom, Sumeet enjoys life through new experiences, music, movies, running, and adventures like paragliding ...