World Whiskey Society (WWS) announced the launch of a distinguished addition to the Doc Holliday collection: a 16-Year ...

The U.S. Department of Transportation (DOT) released updated interim final NEVI guidance designed to replace all prior NEVI ...

POWERADE, a brand of the Coca-Cola Co., Atlanta, announced the launch of POWERADE POWER WATER, marking the brand’s first ...

Lipton announced the launch of two new product lines designed to meet evolving consumer tastes, lifestyles, and wellness ...

Juni, the sparkling adaptogenic tea brand co-founded by Jay Shetty, Radhi Devlukia-Shetty, and Kim Perell, announced the ...

As the lines between beverage categories continue to be blurred, experts note highlight how the performance beverage market ...

El Mayor Tequila announced its expanding its award-winning tequila portfolio with the launch of its latest offering: El Mayor ...

This fall, Diet Coke, a brand of The Coca-Cola Co., is bringing back one of its most beloved flavors, Retro Diet Coke Lime, ...

Mountain Dew, a brand of PepsiCo, is shaking things up with its latest release: Dirty Mountain Dew Cream Soda Dew, the first ...

Charlie Sheen and brand innovation shop The Silent Group are shaking up the non-alcohol beer market with the launch of Wild ...

Click your favorite product below to cast your vote and help determine this month's Beverage Industry Reader's Choice New ...

Tito’s Handmade Vodka, Austin, Texas, announced it has entered into a definitive agreement to acquire the majority stake in ...