A bigger logo on South Carolina’s football helmets was a hit with fans and players last season. Gamecock coach Shane Beamer says you can expect to see it even more often this year. And the bigger ...

South Carolina athletic director Jeremiah Donati, head coach Shane Beamer, Rozier Blanchard and Boyd Blanchard are seen on the field following a press conference announcing a partnership with ...

COLUMBIA — Williams-Brice Stadium will have on-field corporate logos for the first time after the University of South Carolina announced a five-year partnership with Blanchard Machinery. Beginning ...

Even though Staley often wears designer brands like Gucci and Louis Vuitton, it's not unusual that she opts for full on Gamecocks apparel. During the Sweet 16 win over Oklahoma, she wore a Gucci ...

SPORTS SEASON, REALLY, WE WEAR THEM WITH PRIDE, OUR SCHOOL’S COLORS, AND MORE SPECIFICALLY, OUR SCHOOL’S LOGOS. THEY’RE AN IMPORTANT PART OF A SCHOOL’S IMAGE AND BRAND, WHICH MEANS DESIGNING ONE THAT ...

According to city officials, the logo represents unity, energy, a sense of direction and a sense of place.

The University of South Carolina has partnered with Blanchard Machinery to display corporate logos on the Williams-Brice Stadium field starting in the 2025 football season. This marks the first time ...