Programmatic spend now accounts for 70% of all display ad budgets, a short increase in recent years that has been brought on by the promised efficiencies of such uses of adtech, and the dawn of the ...

As the digital display advertising ecosystem grows, it becomes more crowded. Clutter and complexity mean expense and inefficiency -- problems brands have lately solved by bringing programmatic ...

When The New York Times discontinued in February its director of programmatic advertising position, held by Matt Prohaska, partners and advertisers wondered how this would affect the publisher’s ...