Instagram will change its home screen to prioritize Reels and DM. The platform now has 3 billion users.

From viral dances to brand campaigns, Reels has quietly emerged as India’s most influential platform. Here’s how artificial ...

The report, commissioned by Meta, found that while almost all social media users watch short-form videos at least once a day, 9 in 10 of such users prefer Instagram Reels, placing the platform at ...

Instagram Reels have overtaken YouTube and TV as India’s top daily video platform, driving higher engagement, ad impact, and ...

Instagram is changing its home screen to highlight short videos and private messaging to leverage its now most popular ...

A recent IPSOS study commissioned by Meta shows that Instagram Reels dominates Indias short-form video space, with 92% of users preferring it and 95% watching daily. Popular across demographics, ...

Instagram Reels has emerged as India's dominant short-form video platform, captivating 92% of users, according to an IPSOS ...

Instagram now has 3 billion monthly active users, according to Meta CEO Mark Zuckerberg. This milestone comes almost four years after Instagram reportedly hit 2 billion monthly users in December 2021, ...

For brands, Reels is a discovery engine. Eighty percent of Indians say they find new brands on Meta platforms, and Reels ads perform better than traditional long-form video, delivering twice the ...

A new study suggests Reels is fueling short-form video content consumption, increasing creator engagement and driving ...

Meta CEO Mark Zuckerberg announced Wednesday that the once-humble photo-sharing app, which he had the foresight to buy for a ...