Overview: AI turns customer data into clear insights, helping brands target the right audience with relevant messages and ...

The 2025 U.S. Open delivered a master class for golfers and procurement leaders alike. When thunderstorms on June 15 transformed golf's most demanding major into what many called "unplayable", J.J.

Driving customer value isn’t just about external focus. It also requires empowering our employees. When every employee is ...

Digital operations platform PagerDuty (NYSE:PD) in Q2 CY2025, with sales up 6.4% year on year to $123.4 million. The company expects next quarter’s revenue to be around $125 million, close to analysts ...

Coopetition is an approach that forward-looking companies are embracing to achieve both greater customer satisfaction and increased interoperability within the tech ecosystem in which they operate.

If your AI strategy doesn’t clearly improve the product or lower the cost, you’re not AI-native — you’re just AI-branded. The transition to an AI-native enterprise demands more than just technology ...

For many BtoB marketing organizations, implementing multi-channel marketing to optimize revenue at the right time in the customer life cycle is an imperative, but an elusive goal. It begs a couple of ...

What Is Customer Lifetime Value (CLTV)? In simple words, the customer lifetime value (CLTV) is the average amount a customer will spend on their products/services. CLTV is also a key metric to gauge ...