Amazon is using generative AI for a new feature called “Interests” that turns natural language queries into product recommendations — and updates shoppers when new items match their prompt. Previously ...

Amazon is testing a feature that allows its search results to show select products it does not sell with links out to the brand’s website, the retail giant announced last week. Tapping a “See More” ...

Amazon is testing a new feature on its e-commerce marketplace that spotlights seller ratings in product search results. We came across the new “seller rating” feature while browsing for products on ...