BARCELONA—OneFootball, the world’s largest football media platform, has announced it has chosen video business intelligence leader NPAW as its advertising analytics provider to monitor and optimize ...
An ad analytics firm has provided some key insights into upcoming Super Bowl ads that will fill the most expensive air time on TV. ISpot has spent the week leading up to Super Bowl LVII previewing ads ...
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Google is putting agentic tools in Ads and Analytics
AI-powered agentic tools is being rolled across Google Ads and Google Analytics to give marketers hands-on help with campaign creation, optimization, and analysis, as announced today at Google ...
Fragmented data across multiple platforms and inaccurate attribution continue to plague the advertising industry, giving U.S.-based technology startup Elly Analytics a push into developing a ...
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