Craig Palli is vice president of Client Services & Business Development at Fiksu (@fiksu), which helps brands boost iOS and Android mobile app ranking and secure large volumes of loyal users. You can ...

Last week Apple started rejecting apps that access the Unique Device Identifier (UDID). Developers knew this was coming, but no date had been set for the official rollout. If you've found yourself ...

Appsfire, a mobile application marketing platform, is introducing its own solution for the issue created by Apple’s decision to phase out developer access to the UDID (unique device identifier) on iOS ...

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Eric Johnston is VP Engineering and Chief Architect with Verve Wireless. Last October, when Apple ...

Many of us feel a deep personal connection with our iPhones, and small wonder: the average person’s smartphone knows more about them than their spouse or significant other. Our iPhones hold our ...

Over the past few weeks, several ad networks have announced "UDID-independent" conversion tracking tools. As Apple's UDID ban has gone into effect, mobile advertising has had to find other ways to ...