With SNL ’s 50th anniversary approaching, it seemed appropriate to compile the best commercial parodies the show has aired ...

Influencers, pop culture and Taylor Swift still run the show, says Merritt Group’s Sofia Staub. The Super Bowl is more than just a football game — it’s a cultural and marketing phenomenon. Each year, ...

The power plays, tech takeover and new face of football showcased during Sunday night’s Big Game, according to Weber Shandwick’s Kaelin Trombly. The Super Bowl is America’s advertising Hunger Games — ...

The holding company as a whole posted an organic revenue decrease of 1.8% for Q4 and a 0.2% organic increase for all of last ...

Total headcount fell 1,000, as job reductions more than offset the acquisition of 2,000-strong Flywheel, and the agency group ...

OPRG posted a 3.7% organic revenue increase for all of last year, including double-digit organic growth in its final quarter ...

For Valentine’s Day, couples share their “how-we-met” stories.

Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next ...

Omnicom chairman and chief executive John Wren has said the group is “incredibly well prepared” for the acquisition of ...

The PR firms in Interpublic Group’s Specialized Communications and Experiential Solutions division registered low-single-digit growth on an organic basis in Q4 and for all of 2024, according to an IPG ...

The campaign included ‘Bachelor in Paradise’ stars Joe Amabile and Serena Pitt, as well as three other influencers.