The Louis Vuitton City Guide is no longer just cultural marketing — it has become one of the brand’s most valuable IPs and a ...

As price-fixing allegations turn aspiration into suspicion, social media outrage exposes luxury’s core vulnerability: trust justifies premiums, and brands are losing it fast.

From Adidas’ big budget runway to emerging designer hubs, the Spring 2026 showcase was a sprawling affair. Shanghai Fashion ...

As Chinese travelers demand more value and meaning, brands are pivoting — creating lower-priced exclusives, emotional touch ...

Golden visas, private cities, and wellness enclaves are replacing penthouses. This shift is changing where the rich settle — ...

Chinese automakers have solidified their foothold in Europe, capturing 5.4% of the market, as of August 2025. Subscribe to ...

Beijing trade tensions escalate, the Chinese aesthetic-inspired beauty brand redirects its international strategy toward ...

Guochao’ made Chinese brands fashionable; ‘zìxìn’ makes them foundational. Today’s consumers buy culture, heritage, and identity — not just style.

Copycat shops in Indonesia exploit trademark rules to legally sell counterfeit Ralph Lauren and Arc’teryx goods, exposing a ...

Refusing to pay holiday markups of 300%, young Chinese travelers armed themselves with tents and transformed public spaces.

Beyond creative director musical chairs, Spring 2026 featured a plethora of brand collaborations from East Asian designers.

From Safaricore to Goblincore, China’s Gen Z turned Xiaohongshu into a cultural moodboard where fashion collectives ...