First announced in May 1925, the model has enjoyed eight generations and hundreds of bespoke customisation projects to make each Phantom unique.

British carmaker Rolls-Royce unveiled the Phantom Dragon, a one-off build based on the Extended version made for a customer in China

Rolls-Royce's latest bespoke Phantoms mark the Chinese year of the dragon as well as the Phantom nameplate's centennial.

The master artisans at Rolls outdo themselves with floating mythical creatures in the cabin's woodwork and starlight headliner

Rolls-Royce Motor Cars celebrates the centenary of its most iconic model, the Phantom, a name synonymous with unparalleled luxury and engineering excellence. First launched in 1925, Phantom has stood as the epitome of motoring sophistication for eight generations,

For decades, the Rolls-Royce Phantom has been the finest of all luxury sedans. It is the epitome of class and the automotive equivalent of a private jet or a superyacht. But, if you’re the type of person who can’t be seen in any old Phantom and need something unique,