In 2026, I believe marketers will finally stop treating Generative Engine Optimization (GEO) as "SEO for ChatGPT" and ...

Brand positioning is the anchor of most marketing plans and a blueprint for a significant portion of the go-to-market execution plan. Brand positioning is a critical business discipline for both ...

The brand positioning statement is probably the most important sentence in a marketing plan. It brings focus to the development of a marketing strategy and the marketing plan and tactics supporting ...

“Product positioning” is a marketing technique intended to present products in the best possible light to different target audiences. The method is related to “market segmentation” in that an early ...

Branding and positioning are two important marketing terms. But while they are related to each other, they have very distinct meanings important for business leaders to understand. Even the smallest ...

As cell phones move into the next generation called Long-Term Evolution (LTE), also sometimes called 4G, and the methods of wireless transmission change, so too must the methods of providing location ...

Upgrades to satellites in orbit and systems down below will bring centimeter-level accuracy to the masses. GPS has already transformed many industries and enabled whole new ones, like ride-sharing. A ...

Eukaryotic genomes are packaged into chromatin, whose basic repeating unit is a nucleosome that consists of a histone octamer wrapped around 147 base pairs (bp) of DNA 1. Nucleosomes are arranged into ...