Dennis Quaid, Billy Bob Thornton and Renée Zellweger also appear in Nic Pizzolatto's ad for filming in the southern state

McConaughey and Harrelson re-team for ad from writer-director Nic Pizzolatto that seeks to promote filming in Texas.

Matthew McConaughey and Woody Harrelson have reunited for a 'True Detective' moment in a new ad written and directed by series creator Nic Pizzolato.

Matthew McConaughey and Woody Harrelson reprised their “True Detective’” roles in an ad aspiring to incentivize film production in Texas. The dynamic duo teamed up for the ad shared online Wednesday to promote the Texan backdrop as the perfect place for movies to be made.

Matthew McConaughey and Woody Harrelson have reprised their roles from the HBO series “True Detective” reunion in a new ad released ahead of the 2025 Super Bowl. Written and directed by “True Detective” creator Nic Pizzolatto,

Matthew McConaughey and Woody Harrelson get back into their True Detective characters in a Super Bowl commercial promoting Texas. Watch it here.

Time is a flat circle, so it makes sense that Matthew McConaughey and Woody Harrelson would return to their True Detective roles at some point. The two actors have teamed up for an ad calling on Texas lawmakers to create new incentives to bring more film and TV production to the Lone Star State.

Matthew McConaughey and Woody Harrelson have reprised their iconic roles as Detectives Rust Cohle and Marty Hart from the first season of True Detective to encourage the Texas legislature to increase film and TV production in the state.