Kardashian spoke with PEOPLE about the launch of her new health-conscious food brand and her plans to shake up the snack industry, one kernel at a time.

Khloé Kardashian wants to build a snack empire. On Tuesday, the television personality announced the launch of Khloud, a new brand focused on health-conscious snacks that will officially debut on April 29 with a line of protein-packed popcorn.

Khloé Kardashian announced her new snack brand, Khloud Protein Popcorn. Khloud popcorn is covered with seasonings and protein from milk protein isolate, yielding 7 grams of protein per serving. The new snack will be available in three flavors online and in Target locations across the country starting on April 29.