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Behind the TikTok hauls to Insta-ready aesthetic, a backlash is brewing, and Italy and France are leading the way.
The European Commission is also investigating Shein’s adherence to EU consumer protection laws. Meanwhile, France is considering legislation specifically targeting ultra-cheap fast fashion ...
As Temu and Shein suffer from tariffs in the U.S., the companies have been shifting focus to Europe, where their sales grew in May, according to consumer trend data from Consumer Edge.
As Temu and Shein suffer from tariffs in the U.S., the companies have been shifting focus to Europe, where their sales grew in May, according to consumer trend data from Consumer Edge.