If Apple follows suit, OpenAI or Anthropic could lock in another blue-chip customer, pushing both further ahead in the AI arms race. More importantly, Siri’s long-awaited glow-up might actually deliver this time.

Apple is exploring the options of creating a new version of Siri with artificial intelligence technology from Anthropic or OpenAI, instead of the company’s in-house models. What does the potential outsourcing say about the iPhone maker's position in the AI race?

Amazon-backed Anthropic declined to comment, while Apple and OpenAI did not respond to Reuters' requests, as reported by CNBC. Apple previously announced that AI improvements to Siri would be delayed until 2026,