It’s no surprise that Zumba is the leading global dance-fitness powerhouse. It IS a surprise, however, that the brand has only now launched its first-ever app, bringing its 23-year legacy of joyous ...

Adults of all ages and fitness levels can enjoy a free Zumba class at 6 p.m. Nov. 5 at Mentor Public Library’s Main Branch, 8215 Mentor Ave. Zumba is a full-body cardiovascular exercise that uses ...

Nobody puts Baby in a corner. Me, though? I’m good in a corner. In fact, when dancing is involved, people feel safer if I’m tucked away somewhere. Or better yet, cordoned off. Don’t get me wrong. I ...

Forbes contributors publish independent expert analyses and insights. Sonia Thompson has been covering inclusive marketing since 2018. Zumba has more than 15 million customers in 180 countries around ...

Zumba has long regarded itself as salsa-fied exercise that is addictive, but in a good way. That’s why the company is introducing its first app with a campaign that spoofs the classic PSA, urging ...